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1

Street Vending Phenomena: A Literature Review and Research Agenda

Wongtada, Nittaya

Journal:

Thunderbird International Business Review

Year:

2014

Language:

english

File:

PDF, 635 KB

english, 2014

2

Conceptualizing Inter-Attitudinal Conflict in Consumer Response to Foreign Brands

Rice, Gillian, Wongtada, Nittaya

Journal:

Journal of International Consumer Marketing

Year:

2007

Language:

english

File:

PDF, 723 KB

english, 2007

3

An Investigation of Self-Efficacy and Environmentally Concerned Behavior of Thai Consumers

Rice, Gillian, Wongtada, Nittaya, Leelakulthanit, Orose

Journal:

Journal of International Consumer Marketing

Year:

1996

Language:

english

File:

PDF, 3.63 MB

english, 1996

4

Mobile commerce adoption among the bottom of the pyramid: a case of street vendors in Thailand

Pipitwanichakarn, Tanikan, Wongtada, Nittaya

Journal:

Journal of Science and Technology Policy Management

Year:

2018

Language:

english

File:

PDF, 289 KB

english, 2018

5

The role online review on mobile commerce adoption: an inclusive growth context

Pipitwanichakarn, Tanikan, Wongtada, Nittaya

Journal:

Journal of Asia Business Studies

Year:

2020

File:

PDF, 259 KB

2020

6

Measuring the impact of inter‐attitudinal conflict on consumer evaluations of foreign products

Bandyopadhyay, Subir, Wongtada, Nittaya, Rice, Gillian

Journal:

Journal of Consumer Marketing

Year:

2011

Language:

english

File:

PDF, 345 KB

english, 2011

7

Forces Controlling the Compliance of the Gentlemen's Agreement Among Overseas Chinese Businessmen

Wongtada, Nittaya

Journal:

Journal of International Consumer Marketing

Year:

1993

Language:

english

File:

PDF, 4.04 MB

english, 1993

8

Developing and Validating AFFINITY: A New Scale to Measure Consumer Affinity toward Foreign Countries

Wongtada, Nittaya, Rice, Gillian, Bandyopadhyay, Subir K.

Journal:

Journal of International Consumer Marketing

Year:

2012

Language:

english

File:

PDF, 372 KB

english, 2012

9

Counterfeit purchase intentions: Role of lawfulness attitudes and product traits as determinants

Victor V. Cordell, Nittaya Wongtada, Robert L. Kieschnick Jr.

Journal:

Journal of Business Research

Year:

1996

Language:

english

File:

PDF, 1.28 MB

english, 1996

10

Modeling Determinants of Cross Border Trade in Counterfeit Goods

Cordell, Victor V., Wongtada, Nittaya

Journal:

Journal of Global Marketing

Year:

1991

Language:

english

File:

PDF, 1.48 MB

english, 1991

11

Some Important Considerations and Implications of Overseas Inter-Cultural Studies

Wongtada, Nittaya

Journal:

Journal of Teaching in International Business

Year:

1991

Language:

english

File:

PDF, 429 KB

english, 1991

12

Multidimensional latent traits of perceived organizational innovation: Differences between Thai and Egyptian employees

Nittaya Wongtada, Gillian Rice

Journal:

Asia Pacific Journal of Management

Year:

2008

Language:

english

File:

PDF, 667 KB

english, 2008

13

The myth of unified EC product standards

Nittaya Wongtada, John M. Zerio, Joseph T. Huber

Journal:

Thunderbird International Business Review

Year:

1991

Language:

english

File:

PDF, 311 KB

english, 1991

14

BOOK REVIEW

Wongtada, Nittaya, Features Submission, Haworth Continuing

Journal:

Journal of Global Marketing

Year:

1994

Language:

english

File:

PDF, 131 KB

english, 1994

15

A Comparative Study of Leading American, Japanese, and Korean Corporate Strategy and Financial Performance

Lee, Jooh, Zahra, Shaker A., Wongtada, Nittaya

Journal:

Journal of Asia-Pacific Business

Year:

1994

Language:

english

File:

PDF, 1.03 MB

english, 1994

16

Segmentation

Rice, Gillian, Wongtada, Nittaya

Journal:

Journal of Euromarketing

Year:

1993

File:

PDF, 714 KB

1993

17

Leveraging the technology acceptance model for mobile commerce adoption under distinct stages of adoption

Pipitwanichakarn, Tanikan, Wongtada, Nittaya

Journal:

Asia Pacific Journal of Marketing and Logistics

Year:

2019

File:

PDF, 237 KB

2019